Resources

Business Startup

User retention is mathematically one of the most important aspects of startup marketing, growth, and profitability. While acquiring new users is expensive, retaining existing ones helps create sustainable growth.

Finding a market in which your small business can thrive increases your potential to succeed as an entrepreneur. Learn about the strategies you can use to find a niche for your new business using this guide.

In this article, I give an overview of 35 key steps for entrepreneurs who are starting a business, with links to additional articles addressing some of the topics in more depth.

Learn about business entities and each business entity type, along with how to choose which business structure is right for you.

  • People browsing and shopping at an art and fashion exhibition or trade show with various displays of clothing, artwork, and accessories.

    The Best Small Businesses To Buy Now

    Health and wellness businesses were in high demand in 2024, with their price-to-sales ratios jumping 18% according to data from BizBuySell. Meanwhile, ice cream shops saw melting multiples.

  • Office desk with a white keyboard, two black pens, two round pins with icons, a book titled 'How to', a map poster on the wall.

    How To Start A Business In 11 Steps

    Starting a business is one of the most exciting and rewarding experiences you can have. But where do you begin? There are several ways to approach creating a business, along with many important considerations.

  • A wooden signpost with two arrows, both painted with yellow stripes, near a coastline with cliffs and water, under a partly cloudy sky.

    How to Start a Business: Do’s and Don’ts

    Whether you start small with little or no funding or find investors to get up and running fast, there are certain steps you should consider taking to help you create a foundation for success.

  • Shop window with a hanging sign that says 'OPEN' and the word 'SHOP' below.

    How to Start a Business: Steps to Start Up a Business

    Curious about how to start a business? Square's guide covers all steps from business plan creation to permits and legal obligations. Read more.

  • What Is a Startup & How Do You Launch One?

    As the name suggests, startups are businesses that are in their initial stages. A startup begins with one or more individuals forming a business idea to fulfill a market demand with a single, unique product or service...

  • A business meeting in a modern conference room with eight people gathered around a table, discussing and presenting work, with a man in a light gray suit standing and women pointing at a tablet.

    Essential Startup Advice: Founding & Funding Outside of Silicon Valley

    Learn essential startup advice from a former Y Combinator President, Geoff Ralston, on founding and funding outside of Silicon Valley. Discover the untapped potential of startups and practical guidance for entrepreneurs.

  • Multiple directional signs on a black metal pole in a park with green bushes and trees in the background.

    How To Set Up and Structure Multiple Businesses

    If you’re running multiple business projects, you’ve probably wondered what’s the best way to structure all these ventures. Should you form one corporation to cover them all? Should you form an LLC for each one?

  • A laptop displaying data analytics dashboards on a couch near a window.

    Legal Structure Difference: LLC and LLP – Which Is Right For You?

    As an entrepreneur, new business owner, or investor, you understand your market, your customers, and your competition. But for many, the process of picking a business structure is an unfamiliar road to navigate.

  • A person in a gray shirt is writing on a document with a black and gold pen, resting their other hand on the paper.

    LLC vs S-corp vs C-corp: What is the Best for Small Business?

    We’re going to break down and explain these business structures as clearly as possible with information the typical small business owner needs to know

  • Two men discussing a diagram on a whiteboard with sketches and labels, one writing and the other observing.

    Choose a business structure

    The business structure you choose influences everything from day-to-day operations, to taxes and how much of your personal assets are at risk. You should choose a business structure that gives you the right balance of legal protections and benefits.

  • Person holding a fan of 100-dollar bills while sitting with legs crossed, wearing blue jeans.

    The Role of Corporate Governance in Preventing Financial Scandals

    This article explores the role of corporate governance in preventing financial scandals, examining its key components, the impact of poor governance, and the strategies for strengthening governance...

  • A person's hand pressing buttons on an ATM keypad, with a card inserted and some receipt paper nearby.

    How to Open a Business Bank Account

    Once your business starts making money, it’s important to put it in the right place. Here's how to open a business bank account and what you need to open one.

  • An organized workspace with a desktop computer, laptop, mouse on a leather mouse pad, potted plant, water bottle, desk lamp, and a wooden planter with green foliage on a wooden desk, bright natural light coming from the window.

    How to Set Up a Business Website: 8 Steps to Get Started

    Customers often research businesses online before visiting, and your website is an opportunity to own your narrative. Here are eight steps that can help you build out your business website.

  • Three sheets of paper with colorful diagrams and text on a yellow background.

    How to Register a Business

    So you’ve decided to start a new business but haven't registered it yet. Read our step-by-step guide to help you register your business name.