Resources

Business Startup

User retention is mathematically one of the most important aspects of startup marketing, growth, and profitability. While acquiring new users is expensive, retaining existing ones helps create sustainable growth.

Finding a market in which your small business can thrive increases your potential to succeed as an entrepreneur. Learn about the strategies you can use to find a niche for your new business using this guide.

In this article, I give an overview of 35 key steps for entrepreneurs who are starting a business, with links to additional articles addressing some of the topics in more depth.

Learn about business entities and each business entity type, along with how to choose which business structure is right for you.

  • The Best Small Businesses To Buy Now

    Health and wellness businesses were in high demand in 2024, with their price-to-sales ratios jumping 18% according to data from BizBuySell. Meanwhile, ice cream shops saw melting multiples.

  • How To Start A Business In 11 Steps

    Starting a business is one of the most exciting and rewarding experiences you can have. But where do you begin? There are several ways to approach creating a business, along with many important considerations.

  • How to Start a Business: Do’s and Don’ts

    Whether you start small with little or no funding or find investors to get up and running fast, there are certain steps you should consider taking to help you create a foundation for success.

  • How to Start a Business: Steps to Start Up a Business

    Curious about how to start a business? Square's guide covers all steps from business plan creation to permits and legal obligations. Read more.

  • What Is a Startup & How Do You Launch One?

    As the name suggests, startups are businesses that are in their initial stages. A startup begins with one or more individuals forming a business idea to fulfill a market demand with a single, unique product or service...

  • Essential Startup Advice: Founding & Funding Outside of Silicon Valley

    Learn essential startup advice from a former Y Combinator President, Geoff Ralston, on founding and funding outside of Silicon Valley. Discover the untapped potential of startups and practical guidance for entrepreneurs.

  • How To Set Up and Structure Multiple Businesses

    If you’re running multiple business projects, you’ve probably wondered what’s the best way to structure all these ventures. Should you form one corporation to cover them all? Should you form an LLC for each one?

  • Legal Structure Difference: LLC and LLP – Which Is Right For You?

    As an entrepreneur, new business owner, or investor, you understand your market, your customers, and your competition. But for many, the process of picking a business structure is an unfamiliar road to navigate.

  • LLC vs S-corp vs C-corp: What is the Best for Small Business?

    We’re going to break down and explain these business structures as clearly as possible with information the typical small business owner needs to know

  • Choose a business structure

    The business structure you choose influences everything from day-to-day operations, to taxes and how much of your personal assets are at risk. You should choose a business structure that gives you the right balance of legal protections and benefits.

  • The Role of Corporate Governance in Preventing Financial Scandals

    This article explores the role of corporate governance in preventing financial scandals, examining its key components, the impact of poor governance, and the strategies for strengthening governance...

  • How to Open a Business Bank Account

    Once your business starts making money, it’s important to put it in the right place. Here's how to open a business bank account and what you need to open one.

  • How to Set Up a Business Website: 8 Steps to Get Started

    Customers often research businesses online before visiting, and your website is an opportunity to own your narrative. Here are eight steps that can help you build out your business website.

  • How to Register a Business

    So you’ve decided to start a new business but haven't registered it yet. Read our step-by-step guide to help you register your business name.