Resources
Marketing
Growing a business in a crowded marketplace is a challenge that requires a well-thought-out marketing strategy. It's not just about reaching more people; it's about reaching the right people and converting them into customers. At the heart of this are 7 essential elements that form the backbone of any successful plan.
We explain the ins and outs of building a coupon marketing strategy and improving campaigns below. Keep reading to find out if it’s a good fit for your business and how to implement it.
It allows you to target nearby prospects based on the audience of the medium used (e.g., newspapers or radio stations) or to use ad targeting tools to put your advertisements directly in front of your ideal customers.
However, marketing a service business is a bit different than marketing a specific product or a brand that offers a line of products. Knowing how to market a service can significantly increase traffic (both online and off), increase clients, and ultimately increase revenue.
-
How To Do Seasonal Merchandising Right: Micro-Trends
Think about it. Nobody wants bulky winter coats in July, and nobody’s reaching for swimsuits in December (well, maybe in Florida!). Understanding how seasons influence what people buy is the first step to maximizing your profits.
-
Picture This! Marketing in [just] three Elements
In this episode, I discuss my framework for creating a one-page marketing strategy called the Duct Tape Marketing Snapshot. The framework is divided into 3 core elements: brand strategy, growth strategy, and customer strategy.
-
Branding Mistakes That Can Cripple Small Businesses
Small businesses operate in a highly competitive market, and branding can be vital in standing out. The branding process should be done thoughtfully and deliberately.
-
10 Proven Ways to Market an Online Store
If you have started an online store, and you would like it to be competitive within your niche or industry, then it is vital that you figure out the best ways to market it.
-
How To Use AI in Marketing
As businesses look for new ways to reach and serve customers, artificial intelligence (AI) is becoming more prominent. Research shows that 61% of marketers have used AI in their marketing activities and that more than half of all Americans between the ages of 12 and 44 will use generative AI by 2025.
-
24 Small Business Marketing Ideas for 2024 (Cheap or Free)
If you’re struggling to think up ways to market your business that won’t break the bank, we’ve put together a list of 24 small business marketing ideas—no expertise or massive budgets needed. The list below involves everything from digital tips to traditional, tried-and-true methods.
-
Master the Art of Local Marketing with these 12 Tips
It offers you the opportunity to get your products and services in the face of new home-based customers and can elevate your business in the community. Your company can easily become a household name by being front and center in the neighborhood where you are located.
-
16 Common SEO Mistakes You Don’t Want to Be Making
Digital marketing relies in part on Search Engine Optimization (SEO) to foster the success of a website. Effective strategies drive organic traffic, boosting both sales and conversions.
-
Local Marketing Strategies for Success
Local marketing is an essential element of a wider marketing strategy for small businesses. It can get your brand in front of a broader local audience that is likely to patronize your business in the near future.
-
What Are Demographics In Marketing?
Demographics are a key part of your small business marketing strategy, as they help you identify the individual members of your audience by certain characteristics, wants and needs.